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We Help You To Create a Sustainable Customer and Quality Experience-Centric Culture We Design Your Uniqueness: Moments That Amaze and Stick As Customer Memories Ensure Services and Products are Aligned with Your Customer Experience by the 4Ps: People, Preparation, Prevention, and Proactivity People Experience: Engagement Strategies to Amaze Your Teams and Ideal Customers Quality Experience: We help you to ensure your Products and Services Generate Value and Revenue Growth We want to wipe Type One diabetes from the Earth. To achieve our purpose, up to 20% of all our services, and speaking engagements net revenue are donated to Diabetes Research at Harvard Faustman Lab and ADA. The proceeds from Ricardo’s forthcoming book will be going to the Faustman Lab. In the picture is Dr. Denise Faustman at her lab in Boston.
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Latest Podcast

Using a Human Centred Approach to Transforming Customer Experience With Tabitha Dunn

By Ricardo Saltz Gulko | Mar 17, 2021
Using a Human Centred Approach to Transforming Customer Experience With Tabitha Dunn , Ericsson Chief Customer Officer and Head of Customer Experience employee experience , CX, EX

Latest Blog Posts

65% of Sales, 91% of Profit: How to Design a Service Portfolio Customers Actually Buy

By Ricardo Saltz Gulko | August 16, 2026
You were paid once, on the day the machine shipped. Somebody is being paid every month to keep it running. Seven places to find the services worth building, five...

Agentic Commerce: The Customer Journey with No Customer in It

By Ricardo Saltz Gulko | August 3, 2026
Agentic Commerce is redefining B2B buying by allowing AI agents to discover, evaluate, negotiate, purchase, and onboard without human intervention. The customer journey doesn't disappear—it becomes autonomous. Learn why...

Below the Waterline: The AI and Data Infrastructure Powering Experience-Led Growth

By Ricardo Saltz Gulko | July 30, 2026
Record AI investment, eroding experiences: $2.52 trillion spent while three in ten firms damage their CX with premature AI. This article descends the iceberg — data, compute, governance, security...

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