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AI in CX Is Not the Problem — Escalation Failures Are the Real Trust Gap

Why trust in AI-driven CX is breaking now Business buyers are hitting a breaking point with AI-driven customer service. After a rapid and aggressive wave of AI deployments across customer experience functions, B2B customers are not rejecting AI itself. They are [...]

By |2026-01-20T11:06:32+01:00January 20th, 2026|Brand Experience, brand purpose, Business Transformation CX, customer centricity, Customer Driven, Customer Experience, customer experience books, Kundenerfahrung, Story telling, Uncategorized|Comments Off on AI in CX Is Not the Problem — Escalation Failures Are the Real Trust Gap
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Brand Experience in December: How Seasonal Messages Shape Customer Perception and Trust

  The GIST December and early January are not neutral moments for brands. As Hanukkah, Christmas, and the New Year converge, customers and employees become more attentive to tone, inclusion, and values. Seasonal messages during this period shape brand experience perception far [...]

By |2025-12-22T08:12:45+01:00December 22nd, 2025|AI, Brand Experience|Comments Off on Brand Experience in December: How Seasonal Messages Shape Customer Perception and Trust
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