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Agent Experience (AX): Why AI Agents Need Their Own Experience Design for B2B

A leadership inflection point from copilots to autonomous work Enterprise AI has entered its “everywhere, but uneven” phase. In McKinsey & Company’s 2025 global survey, 88% of respondents report “regular AI use” in at least one business function, yet the majority are [...]

By |2026-02-09T13:49:23+01:00February 9th, 2026|Agentic AI Governance, AgenticAI, artificial intelligence, customer centricity, Customer Experience|Comments Off on Agent Experience (AX): Why AI Agents Need Their Own Experience Design for B2B

AI in CX Is Not the Problem — Escalation Failures Are the Real Trust Gap

Why trust in AI-driven CX is breaking now Business buyers are hitting a breaking point with AI-driven customer service. After a rapid and aggressive wave of AI deployments across customer experience functions, B2B customers are not rejecting AI itself. They are [...]

By |2026-01-20T11:06:32+01:00January 20th, 2026|Brand Experience, brand purpose, Business Transformation CX, customer centricity, Customer Driven, Customer Experience, customer experience books, Kundenerfahrung, Story telling, Uncategorized|Comments Off on AI in CX Is Not the Problem — Escalation Failures Are the Real Trust Gap

The Best Alternatives to NPS — And Why It’s Time to Ditch the Outdated Metric

This article was originally posted at the European Customer Experience Organization: https://ecxo.org/asias-b2b-cx-benchmark-report-12-major-economies-compared/ Personal Statement on the Future of CX Metrics Every time I see the usual NPS defenders — from Bain and its loyal followers to CEOs who built their brands around [...]

By |2025-12-07T23:32:27+01:00December 2nd, 2025|#CXmeasurement, #loyalty, #Metrics, #NPS, Business Transformation CX, customer feedback, customer inteligence, CX, CX Frameworks, CX Innovation, CXO, Kundenerfahrung|Comments Off on The Best Alternatives to NPS — And Why It’s Time to Ditch the Outdated Metric

Experience Management: How CX and Customer Success Unite to Drive Strategic Growth

Introduction In an era where customer expectations outpace even the fastest innovation cycles, Experience Management (XM) has become the strategic backbone of sustainable growth. It is the discipline that connects the people, data, technology, and culture that define how an organization learns [...]

By |2025-10-27T11:45:30+01:00October 27th, 2025|customer centricity, Customer Experience, Customer Sentiment, Customer Success, CX and Professional Services, Esperienze dei clienti, expérience client, Experience management|Comments Off on Experience Management: How CX and Customer Success Unite to Drive Strategic Growth

Adapting When AI Moves Faster Than Our Organizations Do

Introduction Agentic artificial intelligence (AI) represents the new frontier in intelligent systems — one where machines can not only process information but pursue objectives, make decisions, and act autonomously to reach desired outcomes. Unlike earlier generations of AI, these systems collaborate, [...]

By |2025-10-21T09:17:52+01:00October 21st, 2025|#loyalty, AI, artificial intelligence, Business Transformation CX, contact centers, customer centricity, Customer Driven, Customer Experience, Uncategorized|Comments Off on Adapting When AI Moves Faster Than Our Organizations Do

AI in Supply Chain CX: Why Experience Is Built on Reliability

Originally posted on LinkedIn here. 🚛 When supply chains fail, Customer Experience (CX) suffers. No matter how seamless a digital front office is, a delayed order, an untraceable shipment, or a supplier disruption can erode customer trust instantly. In today’s B2B and [...]

By |2025-10-05T11:16:32+01:00October 8th, 2025|AI, artificial intelligence, customer centricity, Customer Experience, Supply Chain|Comments Off on AI in Supply Chain CX: Why Experience Is Built on Reliability

Who Owns Mobile CX? Apple, Samsung, Huawei, Xiaomi Battle

  This article was inspired by the work of  Joseph Pine II (Joe Pine)  and James H. Gilmore, authors of The Experience Economy and by my years serving the Samsung Group. Introduction: The Experience Economy in Mobile Technology The global smartphone [...]

By |2025-08-28T15:46:24+01:00September 11th, 2025|AI, artificial intelligence, Culture Transformations, customer centricity, Customer Experience, empathy, employee experience, Experience Design, Experience management|Comments Off on Who Owns Mobile CX? Apple, Samsung, Huawei, Xiaomi Battle

Emotional AI in B2B Customer Experience

Imagine if your client dashboard could detect frustration before a single word was spoken. That’s the promise of Emotional AI — analysing tone, sentiment, and even micro-behaviours to adapt in real time. This isn’t about robots pretending to care. It’s about giving [...]

Beyond the Silo Walls: How Agentic AI Redefines the Enterprise Operating Model – Part II

Introduction After breaking down silos with agentic AI, what comes next? The transformation of an enterprise doesn't stop at integration—it accelerates into reinvention. When departments, data, and workflows are finally connected, a new frontier emerges: the redefinition of the entire operating [...]

By |2025-08-11T11:22:05+01:00August 11th, 2025|#loyalty, #Valuecreation, AI, artificial intelligence, asiakaskokemus, brand purpose, contact centers, Culture Transformations, customer centricity, Customer Driven, Customer Experience, customer feedback, customer inteligence, Customer Relationship, Kundenerfahrung, UX|Comments Off on Beyond the Silo Walls: How Agentic AI Redefines the Enterprise Operating Model – Part II

Breaking the Walls: How Agentic AI Is Dismantling Silos in Global Enterprises – Part I

Introduction Across industries, enterprises are plagued by one persistent, costly structural problem: silos. These invisible barriers between departments, systems, and workflows create fragmentation, miscommunication, and friction. Internally, teams operate in isolation. Externally, customers experience inconsistent service. Financially, the impact is enormous. [...]

By |2025-08-01T12:08:49+01:00July 28th, 2025|#loyalty, artificial intelligence, Business Transformation CX, Customer Experience, CXO, Data analytics, Esperienze dei clienti, expérience client, Experience Design, Kundenerfahrung|Comments Off on Breaking the Walls: How Agentic AI Is Dismantling Silos in Global Enterprises – Part I
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