AI or Not—That Is the Question for Your Company. Executive summary Most B2B organisations do not have an “AI gap” in customer experience (CX). They have a CX governance or design gap, and AI is only one possible lever. Your job as [...]
The next “customer” many companies will face is not a person clicking through your journey. It’s an AI agent acting on that person’s behalf — or a procurement bot acting for a business — with permission to search, compare, negotiate, purchase, and [...]
Introduction AI adoption is rising fast, but scaled business impact is still rare. In McKinsey, latest global survey, 78% of respondents say their organizations use AI in at least one business function, and 71% report regular use of generative AI in at [...]
By 2028, 90% of B2B buying will be AI agent intermediated, pushing over $15 trillion of B2B spend through AI agent exchanges. We’ve built entire Go-to-Market (GTM) strategies around winning human stakeholders through rapport, heritage, and what I call "brand poetry." [...]
A leadership inflection point from copilots to autonomous work Enterprise AI has entered its “everywhere, but uneven” phase. In McKinsey & Company’s 2025 global survey, 88% of respondents report “regular AI use” in at least one business function, yet the majority [...]
Why trust in AI-driven CX is breaking now Business buyers are hitting a breaking point with AI-driven customer service. After a rapid and aggressive wave of AI deployments across customer experience functions, B2B customers are not rejecting AI itself. They are [...]
This article was originally posted at the European Customer Experience Organization: https://ecxo.org/asias-b2b-cx-benchmark-report-12-major-economies-compared/ Personal Statement on the Future of CX Metrics Every time I see the usual NPS defenders — from Bain and its loyal followers to CEOs who built their brands around [...]
Introduction In an era where customer expectations outpace even the fastest innovation cycles, Experience Management (XM) has become the strategic backbone of sustainable growth. It is the discipline that connects the people, data, technology, and culture that define how an organization learns [...]
Introduction Agentic artificial intelligence (AI) represents the new frontier in intelligent systems — one where machines can not only process information but pursue objectives, make decisions, and act autonomously to reach desired outcomes. Unlike earlier generations of AI, these systems collaborate, [...]
Originally posted on LinkedIn here. 🚛 When supply chains fail, Customer Experience (CX) suffers. No matter how seamless a digital front office is, a delayed order, an untraceable shipment, or a supplier disruption can erode customer trust instantly. In today’s B2B and [...]
