In today’s B2B landscape, customer journey management (CJM) architectures – the systems and processes to map, orchestrate, and optimize every step of the customer experience – are often touted as essential. Many enterprise vendors and consultants urge companies to adopt formal CJM [...]
This article was originally posted at the European Customer Experience Organization: https://ecxo.org/asias-b2b-cx-benchmark-report-12-major-economies-compared/ Personal Statement on the Future of CX Metrics Every time I see the usual NPS defenders — from Bain and its loyal followers to CEOs who built their brands around [...]
Artificial Intelligence (AI) is no longer a futuristic concept in logistics — it is the foundation of how global trade now functions. With more than 90% of the world’s goods transported by sea and billions of parcels moving daily across air, [...]
Introduction After breaking down silos with agentic AI, what comes next? The transformation of an enterprise doesn't stop at integration—it accelerates into reinvention. When departments, data, and workflows are finally connected, a new frontier emerges: the redefinition of the entire operating [...]
About the above Picture: From left to right, the CEOs who shaped Medtronic’s legacy—four of the six leaders who defined the company’s direction, including its visionary co-founder: Geoff Martha (2020–Present): Driving Medtronic into a digital, AI-powered era, with a focus on [...]
How Leading Firms Implement CX Metrics to Reduce Churn, Drive Value, and Scale Growth
Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide
The Symbiosis of Algorithms and Experimentation: Redefining Tech and Biotech B2B Design
Why the Medical Devices Industry Holds a Higher Standard of Customer Experience and Why They Cannot Fail
Mixing Ethnography with Customer Experience: A Deep Dive into Customer Benefits
