Ten CMSWire articles. One recurring problem: companies are moving quickly with AI, but customer outcomes, ownership and measurement are struggling to keep up. Here are the CX and AI issues I’ve been examining through real B2B work.
Two-thirds of S&P 500 management teams discussed AI on their last earnings calls. Very few could attach a number to what it did for customers. This is not an investor-relations oversight — it is a measurement failure inside customer experience, and it is quietly deciding what gets funded for the next three years.
