In today’s B2B landscape, customer journey management (CJM) architectures – the systems and processes to map, orchestrate, and optimize every step of the customer experience – are often touted as essential. Many enterprise vendors and consultants urge companies to adopt formal CJM [...]
This article was originally posted at the European Customer Experience Organization: https://ecxo.org/asias-b2b-cx-benchmark-report-12-major-economies-compared/ Personal Statement on the Future of CX Metrics Every time I see the usual NPS defenders — from Bain and its loyal followers to CEOs who built their brands around [...]
Introduction As 2025 draws to a close, consumers across the Western world are navigating the holiday season with a mix of caution and resilience. Inflation, geopolitical uncertainty, and shifting cultural habits all weigh heavily on decision-making. Yet within this complexity, one [...]
Introduction Artificial Intelligence (AI) has moved from experimental projects to being a central driver of enterprise technology. Companies across industries are already using AI to automate processes, improve decision-making, personalize customer experiences, and innovate business models. Yet this is not a [...]
Introduction Across industries, enterprises are plagued by one persistent, costly structural problem: silos. These invisible barriers between departments, systems, and workflows create fragmentation, miscommunication, and friction. Internally, teams operate in isolation. Externally, customers experience inconsistent service. Financially, the impact is enormous. [...]
The medical device industry elevates customer experience (CX) far beyond conventional service standards, creating a unique model described as Survival as a Service. Industry leader Don Peppers, a prominent figure in CX innovation and one of the first to introduce the [...]
