In today’s B2B landscape, customers’ expectations of technology and telecommunications providers are higher and broader than ever. Recent surveys by McKinsey and Capgemini reveal that business buyers aren’t just looking for basic connectivity or low prices – they are seeking strategic [...]
Best Customer Experience Books 2023 in Digital Data, Design and Centricity
From here to affinity – how to build customer centricity in professional services
A Personal Bank Story: How to Win, and Lose, a Bank Customer
The Rising Tide of Brand Purpose in B2B , The time of brand purpose
Why employee experience is the missing link in Europe's CX plans
$402bn is on the table for brands that simplify their CX and EX – Customer experience
Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX Peel back the layers of many successful customer experience strategies and you'll find that accountability sits with the Chief Customer Officer (when they have one). [...]
The beauty (and challenges) of European cultural differences in CX
Evolving Your B2B Customer Experience and Employee Experience Maturity Model? Return to the Customer Experience Key Pillars.
